The way that you build trust also is by doing the little things. Most people will not do those little things. They'll go, all right, well, i got to figure out how to get this set up. And then they show up 20 minutes late, and you're like, wait, your whole thing was to blow me away, and you've wasted a bunch of my time already. My wife will, she goes bankers. When i'm like, i'm tired, or like, o we're not going to make it, she's like, you know how shitty it looks to cancel soething e.