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#128: Neville Medhora – Making millions with remarkable copywriting
Creator Science – Learn from today's top content creators
Copywriting - The Boron Letters
The Boron letters were Gary Halbert, his famous copywriter. He was a direct marketer in the 70s and 80s. "I learned all these like different little psychological hacks from that letter," he says. House of Rave turned from an SEO company hoping just people found us on Search Engine Optimizer to email marketing company.
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