How to Make the Cost of Inaction So High That They Have No Choice

Nico asked a great question. What if they don't have bandwidth to add another project To executing their business priority Yeah bandwidth we're gonna talk about this. Make the cost of inaction so high that they have no choice like they would feel foolish not to prioritize it All right, so instead of ROI It's coI cost of inaction. Okay Lastly, this is another big thing that I see is in terms of leading You get into a lot of trouble when you have a buyer led buying process Like do the people you sell to actually have a process for Hey, we go and find an extra amount of quotes? Let me know in the chat. The pro move is a seller led Bu