Speaker 2
Yeah, that's the wild thing. It's like they're making a purchase decision before they know what they want. Like, because in theory, you could say, all right, minimum, minimum job side, you know, minimum cart is what did you say 1297? Minimum cart is 1297. Just throw stuff into the cart until it's up to 1297, check out, and we'll get started.
Speaker 1
True. I think part of this, the benefit though is, you know, you know, you knew the thing. So you'll get that thing. And then you'll also have some leftovers for the things that you kind of don't know what's coming. And it's rare that I found in my personal consultancy that I talked to someone where they aren't aware of like this sort of nebulous, I'll probably need some other, like, I mean, almost everyone talks about like, and there might be more projects down the road, which could be just a sort of selling tactic to get you to want to work with them. Right. Now,
Speaker 2
there is there is something about the psychology that I wouldn't have appreciated, you know, 10 years ago, I suppose, where the, because you're right, it changes the dynamic. It feels more like, I know I'm going to need copyrighting done. I'm probably going to need, I'm expecting to pay a couple grand anyway. So let me just get started with five credits, see how this works, see if I like it, and then maybe do that upgrade thing where you upgrade me to a cheaper per credit price by me buying 25 or 20 more. So it's 25. And then it having the credits would then encourage me to deploy them and with the expiration date, it's like, it's like, ah, I've got some credits left. I really should redo my 404 page or something like that. And then just like, say, hey, snap. Yeah, I really can't. It's not like I have to take out my wallet again. Because then I would be like, nah, I don't really need to do that. Yeah. But
Speaker 1
you're now you're in the like, use it or
Speaker 2
lose it mindset.
