438. How to Succeed by Being Authentic (Hint: Carefully)
Freakonomics Radio
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The Evolution and Challenges of a Health Food Giant
This chapter explores John Mackey's rise from a $45,000 investment to leading Whole Foods as a major player in the health food market. It discusses the challenges faced, including competition and an activist hedge fund, as well as the significant impact of Amazon's acquisition and the ongoing effects of the COVID-19 pandemic.
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