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'Chef Reactions' blew up on TikTok. But will TikTok blow up?
Channels with Peter Kafka
How to Be an Anonymous Creator
I'm not huge into the creator ecosystem to be totally honest with you. Like I just kind of stumbled upon it myself and it's been kind of eye-opening in the last year or so. Do people recognize you? I've only been recognized ever in public once, and that was awesome. It's a square like the popularity of TikTok period. Your popularity that no one's gone. You want it to be anonymous because you didn't want it to interfere with your day job. Now you're not going to have that day job.
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