Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
00:00
How to Disrupt a Habitualized Product Consumption
Sometimes companies are unhappy with the way things are, but there's nothing we can do about it. Or you figure, okay, how do we get them out of that? Well, one way is called reinvention or maybe they'll go back to an Excel spreadsheet. They adopt a new solution and then adapt their hiring process as well.
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