Is There a Difference Between Outbound and Product Marketing?

How does this differ from how you thought about distribution as a first time founder? Were there things that you emphasized back then that you think are all important now. I'm really talking about the early days getting che product market fit without spend and without like the qotano value selling. Now everyone is in the product from de zero. They've been using the product for months by the time someone in sales is talking to them, unless they've expressly put their hands up.