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#2 The Introduction

Winning the Challenger Sale

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When Is a Good Time to Introduce Pricing and Proposals?

Jen Allen is one of the most tenured sellers at Challenger, and has what I would say arguably one of themost unique perspectives because she's a Challenger seller selling Challenger. Jen: When is a good time to introduce pricing and proposals, and how often should it be part of the first introductory call? We have a few of the mailbag questions we didn't get to on the webinar, and I want to hit those here. The key principle that mattered in our series in March was the negotiation.

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