171. The Committed Innovator: How Shopify approaches innovation
Inside the Strategy Room
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The Rise of Shopify as a Platform for Small Merchants
This chapter explores the early days of Shopify and its role in empowering small businesses to sell products online. It highlights Shopify's value in enabling direct customer relationships and brand-building for small merchants. The chapter also acknowledges the importance of marketplaces while emphasizing the unique benefits Shopify brings to small businesses.
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