The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

BONUS: HOW A GREAT CRO LEAD THEIR TEAM TO SUCCESS IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Evaluating Candidates and the Parallels Between Music and Selling

This chapter explores the limitations of resumes in assessing sales candidates and proposes using LinkedIn profiles instead. They also discuss the correlation between performing music and selling, highlighting the importance of connecting with the audience or potential clients.

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