11min chapter

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

The GTM Podcast

CHAPTER

Embracing Creative Destruction in Marketing

This chapter explores 'creative destruction' in marketing, highlighting the need for continuous innovation and an entrepreneurial mindset within teams. It emphasizes the importance of adaptability, open communication, and experimentation in a fast-paced business environment. The speaker shares personal experiences that foster a supportive culture where team members feel safe to take risks and learn from failures.

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