How to Name Your Product or Service

Price naming or the naming of the plan, there are two purposes being served over there. One is that people tend to self-select, is this for me? And when they're doing that, you have just one word to convey that information. The other thing that I've learned is that it's also a great lever to weave your anchor word story. First headline on the homepage should have your anchor word, which then flows through your narrative.

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