rachel jacobson, president of the drone racing league. Rachel's coming to us from the d r l offices in manhattan,. as i ask my questions from my home in brooklyn. I can't imagine that drone racing was likely your aspiration, unless you're a drone pilot yourself. How did you get connected to this world? The drone racing league had been five year old property and really had just had incredible growth.
With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.
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