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10min chapter
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)
Mobile Dev Memo Podcast
Exploring Non-Gaming Advertising Landscapes
This chapter focuses on the diverse non-gaming inventory available in programmatic advertising, emphasizing the opportunities within long-tail, regional apps. It discusses strategies for advertisers to effectively reach audiences through smaller applications and highlights the evolving dynamics of user acquisition budgets in the mobile advertising sector.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode