OnBase: Smashing Sales and Marketing Misalignments cover image

Ep. 155 | The New Customer Experience. Ft. Rob Giglio, DocuSign

OnBase: Smashing Sales and Marketing Misalignments

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Are You on the Cutting Edge of Data Driven Demand?

At dockesin we use something called the data driven demand system. We have instrumented this customer journey by taking signals that we get, digil signals from. Now what level of traffic do we get, and where is that traffic coming from? Knowing that before they ae customer, there's till a prospect, and then they they do some sort of rowsing and buying behavior. And then post purchase, they begin to use the product.

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