In this episode of The Parlor Room podcast, Chris sits down with renowned
marketing expert and Harvard Business School Professor Sunil Gupta to explore digital
marketing’s transformative power. Gupta delves into data analytics’ critical
role in shaping effective marketing strategies, highlighting how to use
insights to gain a competitive edge. He also breaks down the nuances of high-
and low-involvement products and how understanding those distinctions can guide
marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar
marketing budget or engaging with consumers across platforms, Gupta offers
invaluable perspectives on how you can help maximize your organization’s
digital marketing efforts.
GUEST
Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the
executive program on Driving Digital Strategy
RESOURCES
HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)
Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)
Related HBS Online blog posts:
Watch this episode on YouTube: https://hbs.me/2p8mnj39
