Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Enhancing Memory Through Visual Cues in Marketing
This chapter explores an innovative naming system at a Dutch airport's parking garage, where floors are labeled with animal names to aid memory recall. The discussion emphasizes the responsibility of marketers to consider user perspectives and facilitate easier information retention.
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