The Art of Storytelling and Communication

Friction — that’s Professor Huggy Rao’s metaphor for the forces that hamper workplace efficiency. But as he says, some friction can be helpful — if you know how to use it.

In his book, The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder, Rao and coauthor Robert I. Sutton explore how operational obstacles show up in the workplace and, more importantly, what we can do about them. Through what Rao calls “friction fixing,” leaders can “take out the bad friction to make the right things easy to do [and] put in good friction to make the wrong things harder [to do].”

As Rao discusses with host Matt Abrahams on this episode of Think Fast, Talk Smart, leaders can eliminate bad friction through good communication. “Communication matters a lot,” he says. “The simple rule is, make sure a 10-year-old can understand it on the first try.”

Episode Reference Links:

• Huggy Rao
• Huggy’s Book: The Friction Project
• Ep.14 Be Better at Work: How to Communicate Better with Coworkers and Employees

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