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122 - Deep Dive: Pricing Creativity — with Blair Enns

The Futur with Chris Do

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You Get Better With Time, Just Charge More Per Hour

The idea that there's some sort of ethics around how long it takes you to do something is just so wrong. The client, any right thinking, especially a nontrapenerial client, is gong to look back at you go, i don't think you heard what i said. And if you're ok selling time, then just sell them some time. But this idea that its unethical, now, it's crazy. I'm not like, interested in buying ino a bunch of hours of your time. If i don't solve this problem, i'm out of business. So there are three things you can price and sell, and therefore three things your client can buy from you

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