Rob Schum and Peter Field: A World First

Rob Schum and Peter Field have morphed themselves into Rob Britain. In a nutshell I'm an independent consultant so I spent 20 years client side building marketing effectiveness capability, now I'm a one man band doing it by myself. So which is very cool but one of the key relationships I have in Australia is with the Ad Council and they licensed and run the FE awards. They've been building effectiveness database so I write papers on their behalf with Peter.