Ryan Sorley is the Founder of DoubleCheck Research, a win-loss analysis provider that was recently acquired by Klue. We talked about all things (you guessed it) win-loss and broke down everything you need to build a successful program. Some other topics we touched on:
- behind Ryan's decision to grow DoubleCheck and eventually join Klue vs. staying small and going the solopreneur route
- what surprised Ryan since joining a Saas-based business
- a surprising tip to get more responses from your win/loss outreach
- where AI fits into the future of win/loss
- and a lot more
Follow Ryan: LinkedIn
Check out DoubleCheck and Klue
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
