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3min chapter
Robert Cialdini || The New Psychology of Persuasion
The Psychology Podcast
The Universal Principles of Influence
The first one is the principle of reciprocation. That says that, by the way, we are obligated to give back to others who have first given to us. Then there is a study done macdonald's restaurants ina, columbia and brazil, in south america. The researchers arranged for every family to come into the location and and for the children to receive a balloon. For those people who break that rule, we have very nasty names. We call them mouchers, or ingrades, or takers. And nobody wants to be labelled like that.
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