Peter Kazanjy (@Kazanjy), co-founder of Atrium and author of Founding Sales, joins Erik on this episode.
They discuss:
- The difference between selling to SMBs versus large organizations.
- How founders should think about sales as their company grows and evolves.
- Common mistakes that people make when growing their sales organization.
- What differentiates companies who scale sales successfully versus those who don’t.
- How to think about pricing models.
- How to measure the effectiveness of your sales team.
- How to think about compensation for salespeople.
- The best resources he recommends for learning about sales.
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