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Communicating Context Across Cultures

Future Commerce

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Cultural Context in E-Commerce Usability

This chapter examines how high context cultures influence communication and usability in e-commerce, emphasizing the need for tailored shopping experiences. It highlights the shift towards conversational user interfaces and advocates for immersive research to understand cultural nuances. The discussion also focuses on the importance of user input and curiosity in creating engaging content and enhancing brand experiences.

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