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How I Built This with Guy Raz

CHAPTER

Empowering Women's Sports Apparel

This chapter discusses the journey of launching a women's sports apparel brand aimed at transforming the market for female sports fans. The founder shares insights into navigating business growth, production scaling, and the importance of mentorship while emphasizing the emotional connection customers have with the uniquely designed products. Additionally, they explore strategies for securing investment and the challenges faced in balancing financial margins and quality design.

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