I Like This Virality as Water

When there's a topic, especially in books, that is just right, i mean, it's the right topic for the right time. And then we all make the mistake afterwards of looking back say, ok, let me deconstruct what gregg did with essentialism so we can do it again. But if this book had been a year earlier, it might have been something different. I really like this virality as water. Because if you try to deconstruct a technological past and fit ideas into that mountain, well, that mountain doesn't exist any more. So good luck.