12min chapter

App Marketing by App Masters cover image

Using ChatGPT to Drive Data-Backed Marketing and Product Innovation

App Marketing by App Masters

CHAPTER

Maximizing Revenue Through Pricing Strategies and AI Innovations

In this chapter, the speakers delve into leveraging ChatGPT for decoy pricing strategies, showcasing how altering trial periods and pricing structures can significantly boost revenue generation. They caution against deep discounting practices and emphasize the importance of focusing on specific AI applications for marketing success. The conversation also explores using data analytics for product innovation, simplifying data analysis for better business alignment, and gradually implementing AI strategies to drive business growth.

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