Influence Is a Non Academic Conversational Style

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Influence was designed for the popular reader, and as such, an attempt was made to write it in a non academic conversational style. I admit to doing so with some trepidation that the book would be viewed as a form of pop psychology by my academic colleagues. The references are there and tiny little end notes, and you can look em up if you need to, if you're an academic find but you don't need that. And therefore that's the, i think, broad appeal. You know, hilary clinton was right, it takes a village really not so behind you, i trust.

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?