187. Robert Cialdini — Influence: The Psychology of Persuasion
The Michael Shermer Show
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Influence Is a Non Academic Conversational Style
Influence was designed for the popular reader, and as such, an attempt was made to write it in a non academic conversational style. I admit to doing so with some trepidation that the book would be viewed as a form of pop psychology by my academic colleagues. The references are there and tiny little end notes, and you can look em up if you need to, if you're an academic find but you don't need that. And therefore that's the, i think, broad appeal. You know, hilary clinton was right, it takes a village really not so behind you, i trust.
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