The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
The Manager's Playbook
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Navigating the Music Industry: Jacob Collier's Journey
This chapter explores the unique challenges and triumphs of signing Jacob Collier to a major label, emphasizing his artistic distinctiveness and live performance prowess. It discusses the intersection of artistic integrity and commercial appeal, the complexities of the Grammy voting process, and the vital role of managers in advocating for artists. Additionally, it highlights the strategies of successful record labels, particularly Interscope, in fostering artist development and navigating the competitive music landscape.
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