Lessons from Building Eucalyptus and Contrarian Takes with Tim Doyle
The Sachin and Adam Show
The Return of Interest Based Content
TikTok is reshaping how social algorithms work and what I mean by that is so if you're old enough to remember before Facebook ads were a thing. What's happening now because of TikTok is we're seeing the return of the interest based graph. We spent so long thinking about the shortest path to conversion and now we're thinking a little bit more about like what it takes to hold people's engagement and interest over a longer period.
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