The Sachin and Adam Show cover image

Lessons from Building Eucalyptus and Contrarian Takes with Tim Doyle

The Sachin and Adam Show

00:00

The Return of Interest Based Content

TikTok is reshaping how social algorithms work and what I mean by that is so if you're old enough to remember before Facebook ads were a thing. What's happening now because of TikTok is we're seeing the return of the interest based graph. We spent so long thinking about the shortest path to conversion and now we're thinking a little bit more about like what it takes to hold people's engagement and interest over a longer period.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app