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19. Enablement Focus and When to Demo with Monty Fowler

Sales Management Podcast

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The Evolution of Enablement

Some of these spokes that are being hired into sales roles, you kind of got to teach them out of their football. So it's just like if you take Aaron Rodgers and trading to the Jets, they'll take them a week or two to ramp up. They don't have experience doing it because they haven't had to. And as far as enablement is able to contribute and help solve the problem, it's our responsibility to do that. I'm in a company where we're about to evolve to what I call a sales enablement 2.0"

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