Are You Talking to a CMO?

In your ideal customer profile, who is the person on the other end of the line there? Do they not have a CMO? Is that usually a bad sign if they have a C MO for you? So the students... Who do you need to be talking to, right? Yeah, that's a great question. I'm talking to typically the head of marketing. And that might be a CMO. It might be a VP of marketing. Some companies might have a few different kind of marketing leaders at this point. They're outsourcing all of their content to an agency or freelancers but don't have anyone to kind of own that.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.