Erin Balsa - From “Hit or Miss” Proposals to a 100% Close Rate
Ditching Hourly
Are You Talking to a CMO?
In your ideal customer profile, who is the person on the other end of the line there? Do they not have a CMO? Is that usually a bad sign if they have a C MO for you? So the students... Who do you need to be talking to, right? Yeah, that's a great question. I'm talking to typically the head of marketing. And that might be a CMO. It might be a VP of marketing. Some companies might have a few different kind of marketing leaders at this point. They're outsourcing all of their content to an agency or freelancers but don't have anyone to kind of own that.
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