There is no real standard way for me to take that trust and prove to some other website that i have that trust. You have all these different proprietary formats of saying oh reddit publishes this feed or nd hackers might put it on your open graph data or so. If you have kind of one standard, then you have a path where just because that's so singular and easy it's sort of like becomes more popular. Because crypto is decentralized who cares about the direct benefits of that? The indirect benefit is that people just trust it and it gets adopted a lot more.