How to Decouple Yourself From Your Idea

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If your identity is mixed up in that, you're not going to be objective. You need to speak with customers and have the center of your business move from your head to people's actions. Mike Tyson said that everyone has a plan until they get punched in the mouth. As soon as you realize you don't have the answers, you'll give yourself a chance to find them.

Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.

We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear.