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The Mistake of Overestimating Your Operating Expenses
i was to c ofo at a company called adbright in two thousand and eight. At first we didn't want to believe that it could get that bad. We made ha decision to cut really deep and as quickly as possible, because we knew that even if we got it wrong, at least we could then rebuild the company and do it only once. i think that's the way that you have to be managing your business on a very, very granular level....