How to Introduce Yourself to a Cold Lead

How would you model the introduction to the conversation if you just feel like, okay, I don't see a specific trigger here, but it feels like it might fit? How do I say that? Yeah, I recommend you just treat this as a cold lead knowing that it's not cold. You introduce yourself and the firm with the assumption that they don't know who you are. And then follow up with this similar close to any question they offer to help.