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From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52

Matt Kelly | The Midnight Pod

CHAPTER

The Risk and Sample Packs

I do think that they are the risk and sample packs. And it's like, whether people have committed to it as much, I don't know. So, for six months, instead of sample packs, we were just giving out a 50% discount. She was better than not having them, but I'd stop doing it. It's not really fine. Because people started telling each other, if you comment on Instagram, you'll get a 50% off. Then every comment was, where's my discount? I'm just saying, not doing it anymore. But yeah. You know, it's not the same. The ones that hug will you down are usually inherently just difficult people

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