17min chapter

On the Media cover image

The Ensh*ttification of Everything

On the Media

CHAPTER

The Dark Side of Big Digital Platforms

This chapter delves into the negative aspects of big digital platforms like Amazon and Facebook, discussing issues such as fake reviews, manipulation of users through services like Prime, control over suppliers, and the impact of targeted advertising on users and advertisers. It also explores the concept of the metaverse and the complexities of balancing positive and negative aspects on these platforms, raising questions about surveillance, data collection, and the nature of big digital in the context of capitalism.

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