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3min chapter
Business Scaling Workshop Live Q&A | Ep 827
The Game with Alex Hormozi
Strategizing Customer Acquisition and Growth
This chapter explores effective strategies for customer acquisition through paid advertising, particularly the advantages of PPC ads and the potential transition to interruption-based ads. It also emphasizes the importance of lead generation and introduces a free resource, the 'Scaling Roadmap', to assist businesses in their growth journey.
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