The Importance of Real Time Intelligence

The way that we text, minimize businesses is unique to us. It's our own proprietary taxonomy. The second thing is companies house data is great and we're really lucky to have it, but it tends to be quite stale. But what we try to do is enrich that information with what we call some real time data or some real time intelligence. So as well as pulling in companies house information, we pull in information from on hiring trends, blog posts on news articles, reviews, et cetera. That's all alternative data that we pull in as well as traditional data, which companies has. And then I would say maybe the last thing we do is we try wherever he can