The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Braden Kowitz, Design Partner at Google Ventures

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

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Importance of User Research for Startups

The chapter delves into the crucial role of user research in startups, emphasizing the significance of structured methods to gather insights, identify patterns, and guide product development decisions. It explores the benefits of understanding target customers, avoiding common research mistakes, analyzing post-launch metrics, and gaining insights from non-users.

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