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Scopely: Play & the Learning Machine (Walter Driver, Moritz Baier-Lentz, Hemal Thaker)

Game Theory

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Growth Through Mergers in Gaming

This chapter examines the growth of the gaming industry via mergers and acquisitions, focusing on Niantic’s acquisition of its Games business. It highlights the synergy between physical and digital gaming, the importance of storytelling, and the shift toward interactive consumer experiences in entertainment.

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