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“Let’s Just See What Breaks” — Intuit’s CFO on Being a Disruptor When You’re Already the Incumbent

Run the Numbers

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Strategic Capital Allocation and AI Integration

This chapter explores the critical importance of capital allocation within profitable organizations, emphasizing the need for prioritizing investments in security, compliance, and AI-driven customer experiences. It highlights the collaborative roles of the CFO and CTO in navigating technological advancements, fostering efficiency, and encouraging innovative practices. The narrative emphasizes the balance between immediate needs and long-term goals, advocating for strategic investments that promote growth and adaptability in a dynamic business environment.

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