19min chapter

You Are Not So Smart cover image

301 - Cognitive Dissonance - Part Two

You Are Not So Smart

CHAPTER

Understanding Cognitive Dissonance

This chapter explores a pivotal psychological study that investigates cognitive dissonance through an experiment involving psychology students. Participants were asked to lie about the enjoyment of a tedious task for varying monetary rewards, leading to surprising shifts in their beliefs. The analysis reveals how financial incentives influenced self-perception and the lengths individuals go to reconcile their actions with their beliefs.

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