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5min chapter
Zapier: How Lane Scott Jones proved a 454% ROI on content
Content, Briefly
Maximizing Content Marketing ROI and Strategic Influence
This chapter explores the intricacies of tracking content's impact on user signups, highlighting the importance of last touch sessions for measuring ROI. It advocates for a strategic view of content marketing as a growth engine, supported by a compelling example of enhanced visibility and funding through effective content initiatives.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode