Underrated or Overrated: Michelin Guide, Chipotle, and the Concept of Brand

17min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

In this chapter, they discuss the overrated aspects of the Michelin dining guide and Chipotle, highlighting issues such as focus on status and lack of transparency. They also explore the evolving concept of brand and how it may be becoming outdated in the eyes of consumers.

Mark Miller is often called the founder of modern southwestern cuisine, but his unique anthropological approach to food has led him to explore cuisines in over 100 countries around the world. He joins Tyler for a conversation on all that he’s learned along the way, including his pick for the most underrated chili pepper, palate coaching, the best food cities in Asia, Mexico, and Europe, the problems with sous-vide, mezcal versus tequila, the decline of food brands, why Michelin guide is overrated, how to do fast food well, and why the next hipster food trend should be about corn.

Read a full transcript enhanced with helpful links, or watch the full video.

Other ways to connect

Follow us on Twitter and Instagram
Follow Tyler on Twitter
Email us: cowenconvos@mercatus.gmu.edu
Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox.