Chef Mark Miller on Food as the Ultimate Intellectual Exploration
Conversations with Tyler
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Underrated or Overrated: Michelin Guide, Chipotle, and the Concept of Brand
In this chapter, they discuss the overrated aspects of the Michelin dining guide and Chipotle, highlighting issues such as focus on status and lack of transparency. They also explore the evolving concept of brand and how it may be becoming outdated in the eyes of consumers.
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