#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
The Mentor with Mark Bouris
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The Art of Selling Is Much More Complex Than That
John Rock: Art of selling is much more complex than that. It's broken up lots of parts. We just talked about the importance of empathy and caring or showing you care before you can actually start to sell them something. But John mentioned that it's important to ask the right questions. And that's a timing thing, et cetera. That's a language thing, a content thing. In terms of the timing of that question, how do you work out should I approach this individual? I'd go for it. There's a method to the madness.
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