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263: Jason Bay’s Cold Calling Coaching Framework

The Predictable Revenue Podcast

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How Do You Handle Cold Calls Better?

Sally Kohn: We're working with XYZ company and they were also running into an issue where calls were going up in the call center. One of the ways that we help them was by really detecting better the sentiment of the reason why people are calling in. She says you need to go from these kind of ad hoc trainings or these like really long winded workshops and stuff to bite sized enablement. The second thing I need to do when it comes to the practice component is practice. So how am I practicing it? That's a big thing for sales reps.

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