3min chapter

How I Built This with Guy Raz cover image

Jovial Foods: Carla Bartolucci

How I Built This with Guy Raz

CHAPTER

Organic Balsamic Vinegar

Soh: We had begged this manufacturer to make the first organic balsamic vinegar on the market. He said, you know, we'd really like to partner with you on this product and sell it under the spectrum brand. The next day i got a letter from him, and he said, i love your line. I want to work for you. And so it took, i'm not sure how many years, but by our nature, became the number organic selling posta in the united states.

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